Tag Archives: marketing

Dogbert’s secret wrap consultancy

Couldn’t resist this…I know it’s not about wrap but boy have I been in some strategy sessions where it felt very, very like this…

Why platforms are so complicated

If you listen very closely you can hear the faint gnashing of teeth in various large office buildings round the country. It’s said sometimes that providers are now run by accountants, not actuaries. But actuaries, like certain water-borne infections, are […]

Why platforms are so complicated

If you listen very closely you can hear the faint gnashing of teeth in various large office buildings round the country. It’s said sometimes that providers are now run by accountants, not actuaries. But actuaries, like certain water-borne infections, are […]

Everyone’s a publisher now

Recently I’ve been reading and working on some client-facing materials (on and offline) for a couple of companies, big and small. Here’s a little cri de coeur from me. Think of it as a little set of guidelines if writing […]

Everyone’s a publisher now

Recently I’ve been reading and working on some client-facing materials (on and offline) for a couple of companies, big and small. Here’s a little cri de coeur from me. Think of it as a little set of guidelines if writing […]