Tag Archives: marketing

He Who Must Not Be Named (For Copyright Reasons) & The Curse Of The IMA Sectors

As the sprawling and increasingly desperate Franchise That Would Not Die limps towards its close, I find myself pondering the power of naming. As any fule or fan of the spotty wizard kno, naming something gives you power over it, […]

Where next for platform inflows?

One of the luxuries of being independent is that you can take your time to think about the stories of the day before posting. So it’s in that spirit that I’ve been chewing over the new inflow figures from the […]

Where next for platform inflows?

One of the luxuries of being independent is that you can take your time to think about the stories of the day before posting. So it’s in that spirit that I’ve been chewing over the new inflow figures from the […]

Johnny shall have a new master

See saw, Marjorie Daw, Johnny shall have a new master, He shall have but a penny a day, Because he can’t work any faster. Speaking recently at an Insurance Society of Edinburgh do at a newly-yellow-pointed-hatty Standard Life House, I […]

Johnny shall have a new master

See saw, Marjorie Daw, Johnny shall have a new master, He shall have but a penny a day, Because he can’t work any faster. Speaking recently at an Insurance Society of Edinburgh do at a newly-yellow-pointed-hatty Standard Life House, I […]

The Telegraph, mineral water and wrap OR why added value doesn’t work

While pausing in one of this nation’s fine railway stations last week, I found myself fancying a bottle of water. No problem. There was a newsagent, I had legal tender in my pocket and we were all set for a […]

The Telegraph, mineral water and wrap OR why added value doesn’t work

While pausing in one of this nation’s fine railway stations last week, I found myself fancying a bottle of water. No problem. There was a newsagent, I had legal tender in my pocket and we were all set for a […]

Dogbert’s secret wrap consultancy

Couldn’t resist this…I know it’s not about wrap but boy have I been in some strategy sessions where it felt very, very like this…