Come and have a go


June 2014


Welcome to the first ever lang cat guide to direct investing through platforms. We are humbled that you’re taking time out of your busy day to come and have a go with us. ‘Not only is this guide a first for us, it’s a first for the industry’ we don’t think anyone has written anything quite like this for customers of platforms before. We might be wrong. We’ve been wrong before, there was that time in 2012 when we really should have turned left instead of right. But other than that…


This Guide should tell you all you need to know about the basics of platforms and how to pick one which should match your needs. It suggests the 4 key things you need to know about yourself before picking, and the 7 key things to measure platforms you’re considering against.

We’re known for pricing analysis in this market, and price ‘is’ an important factor, but it’s only 1 of 7, and it’s actually one of the last to think about. So you’ll get pricing analysis (and our famous heatmaps), but lots more besides.

What else? We review all the platforms, give out some awards for those we think do particularly good stuff for certain kinds of investors, provide a handy checklist for you to use when picking a platform, and have a bit of fun along the way.

We’ve had a great time writing this. We hope you like reading it. Please send us your thoughts any which way.


We’ve got a brand new web store, which is well exciting. Follow the instructions and you’ll create a lang cat account. Your purchases will be stored there for you to download any time.

IMPORTANT: Once you’ve created your account and checked out you’ll see a link to download your copy. Its quite small so glasses on, yeah? You’ll also get your link by email, so don’t worry if you miss it. If you don’t get the confirmation email, check your Spam or Clutter folders.