COMMUNICATIONS

IF YOU KNOW, YOU KNOW.

The lang cat isn’t just a research and insight business. We’re also a full-service PR and strategic communications agency specialising in the fintech and long-term savings and investment sector.

If you like the way that we take highly complex technical information and make it digestible, interesting and – whisper it – sometimes even a little bit fun, then you’ll get an idea of what we do for our communications clients. These range from global banks to asset managers to lifecos to platforms to…well, we’ve worked with them all.

Most of our business comes from firms who are disappointed with their current agency. Whether you want PR, marketing communications and collateral, or a supply of well-written, compliant and ready to rock content, the key is to have great people who know their stuff.

And that’s what we have. Our own people are time-served and at the top of their game.

Our freelance roster is a who’s who of the sector. And we have unfettered access to the lang cat’s own insight and technical teams. If you’ve ever been frustrated by an agency that Just. Doesn’t. Get. It. then we are for you.

Over the years, we’ve developed a winning approach which we know gives you the biggest bang for your communications buck, if you paid in bucks, which we assure you we won’t let you do.

WE CALL IT ICE, AND HERE’S HOW IT BREAKS DOWN:

INSIGHT

This is an industry full of people who know what they’re talking about. Great results start with having a fundamental story to tell, and that’s achieved through really understanding what you’re talking about. We start with this understanding, be it technical or simple, and work from there.

CONTENT

There’s no such thing as a content strategy any more. There’s only strategy. Content is what our intended audience consumes, and crafting it in a way which makes them want to engage is absolutely fundamental. Get that right and the rest will follow. Podcast, article, vodcast: what matters is getting the content right.

EXPOSURE

You have great content built on great insight. You’re nearly home; the next bit is to make sure it gets the airtime it deserves. The lang cat is a past master at getting your stories aired in the right places at the right times. You know what gets awesome exposure? Awesome content. And that’s how it works.

ICE is how we make you famous for what you want to be famous for. And because the lang cat has one of the industry’s leading insight and analysis teams, you get that first step built right in.

WHAT WE DO

MEDIA RELATIONS

We have a unique relationship with the titles you want to be featured in, which means that when we have something worth covering, journalists take notice. It’s all about substance.

CONTENT

We know how to produce content that will engage your audience and help tell your story. We’ll work with you to focus on creating content that matters and has impact.

INTERNAL COMMS

So often overlooked. Your staff deserve at least as much focus as your clients. Bring them with you and the rest will follow. We work closely with you to ensure your people are your greatest advocates.

OPERATIONAL COMMS

Maybe you’re going through some M&A activity, or just need to write to clients in a way that makes sense. We’ve got experience and expertise in writing, project managing and delivering operational comms at scale – compliantly and with impact.

MARKETING COMMUNICATIONS

Easy to say, hard to do. Only when you fully understand the proposition can you do a good job promoting it. That’s why we make sure our team is the best at knowing their industry – so you can get the best marketing collateral possible.

REPUTATION MANAGEMENT

Sometimes things don’t go to plan. The best advice? Get out there early; own the issue on your own terms. We have all the experience you could ask for in exactly that.

Basically if it involves getting your message across, we’re there.

WE BLEND OUR INSIGHT AND EXPERTISE

to get your message across and the results you want.
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