Category Archives: marketing flimflam

Why platforms are so complicated

If you listen very closely you can hear the faint gnashing of teeth in various large office buildings round the country. It’s said sometimes that providers are now run by accountants, not actuaries. But actuaries, like certain water-borne infections, are […]

Everyone’s a publisher now

Recently I’ve been reading and working on some client-facing materials (on and offline) for a couple of companies, big and small. Here’s a little cri de coeur from me. Think of it as a little set of guidelines if writing […]

Everyone’s a publisher now

Recently I’ve been reading and working on some client-facing materials (on and offline) for a couple of companies, big and small. Here’s a little cri de coeur from me. Think of it as a little set of guidelines if writing […]

small things to make your life better #2

So it’s a dreich Monday morning here in Edinburgh, but our spirits are kept high by an historic rugby win at the weekend. That’ll be twice Scotland have beaten South Africa in 41 years then. Anyway, in honour of that […]

small things to make your life better #2

So it’s a dreich Monday morning here in Edinburgh, but our spirits are kept high by an historic rugby win at the weekend. That’ll be twice Scotland have beaten South Africa in 41 years then. Anyway, in honour of that […]