Hello and welcome to the lang cat. We’re a financial services consultancy specialising in pensions, platforms and investment marketing.
“When it comes to recognising and addressing the challenges of an organisation building a platform, whilst at the same time continuing to have a significant life and pensions business, Mark is perhaps uniquely qualified. I certainly struggle to think of anyone who has addressed the communication challenges such situations create so eloquently. He has a deep understanding of the provider and adviser mindsets and manages to reconcile both with a candour which, whilst occasionally disarming, is most certainly refreshing. Always someone who will focus on finding a practical solution to any issue.” Ian Mckenna, Director, F&TRC, September 2010
The lang cat is never happier than when helping companies get their strategy off the page and into action. We mix three core disciplines to provide a highly effective outsource partner for providers, advisers and the agencies who serve them.
- Industry and distribution expertise – the lang cat knows his territory well and has significant experience in working with marketing departments and salesforces to bring about major change. From PS11/9 to CAR, from SIPPs to wraps and from IFA to D2C, the lang cat can help.
- Marketing expertise – from assessing tenders to assisting with pitches, the lang cat is well placed to add real value, particularly in the B2B marketing space. Collateral creation, refresh projects and even TCF reviews are all grist to the lang cat’s mill.
- Commercial expertise - the lang cat knows how companies in this industry make – and lose – money. Anything we do is overlaid with a strong commercial sense. The amount of money wasted in our industry is staggering – the lang cat can help your marketing spend work harder and go further.
Most of all, the lang cat loves working in this sector and helping companies make a real difference to clients’ lives. What we all do every day is sometimes frustrating, sometimes technical, but it is never without impact and it always matters. If you feel the same then we should talk.
Please take a moment to browse the site and check back to read Mark’s blog.
